PROJECT 03

YOOMA

FASHION

HOW WE DID IT

Bold, playful, and adventurous—Yooma’s visuals captured urban streets, sunlit escapes, and self-expression. The imagery positions the brand as a must-have accessory for young, trend-conscious consumers.

Through social-first content, hero films, and influencer features, the campaign inspired confidence and style. Every touchpoint invited viewers to “See It. Own It.” and make Yooma sunglasses part of their lifestyle.

PROJECT STORY

CLIENT

Yooma

YEAR

2035

DURATION

6 Months

BRIEF

Launch a stylish, trend-forward sunglasses line targeting Gen Z and young millennials. The goal was to position Yooma as the must-have accessory for fashion-conscious, adventurous lifestyles.

APPROACH

We emphasized urban energy and sun-soaked adventures through bold visuals and playful storytelling. The narrative highlighted self-expression, confidence, and effortless cool.

SOLUTION

Campaign: “See It. Own It.”
We created hero films, social-first content, influencer partnerships, and a conversion-focused e-commerce experience to reach trendsetters and digital-savvy shoppers.

OUTCOME

The launch generated strong engagement, boosted sales beyond forecast, and optimized marketing efficiency.

850K  VIEWS

Reached millions with high-impact awareness.

+28% SALES

Pre-orders exceeded expectations.

7.2% CONVERSION

Visitors became customers efficiently.

-18%  CAC

Cost per acquisition dropped significantly.