PROJECT 02
ZESTOR
WELLNESS
CLIENT
Zestor
YEAR
2035
DURATION
3 Months
CATEGORY
Wellness
BRIEF
Launch a vitamin C citrus skincare line that delivers visible radiance and hydration. The goal was to position Zestor as a fresh, modern, and essential daily ritual for glowing skin.
APPROACH
We highlighted brightness and energy through sunlit visuals and citrus-inspired color palettes. The narrative emphasized freshness, simplicity, and results-driven self-care.
SOLUTION
Campaign: “Glow with Zestor.”
We created a hero film, social-first content, influencer partnerships, and a conversion-focused e-commerce experience targeting beauty enthusiasts and wellness-conscious consumers.
OUTCOME
The launch drove strong engagement, exceeded sales targets, and improved efficiency.
1.2M VIEWS
Reached millions with high-impact awareness.
+35% SALES
Pre-orders exceeded expectations.
6.1% CONVERSION
Visitors became customers efficiently.
-22% CAC
Cost per acquisition dropped significantly.
HOW WE DID IT
We brought brightness to life through sunlit imagery and citrus-inspired visuals, highlighting the radiance and energy of Zestor’s vitamin C formulas. Every frame emphasizes freshness, simplicity, and glowing results.
From social to e-commerce, the campaign made skincare feel effortless and essential. Engaging content, influencer partnerships, and hero visuals invited audiences to start their daily ritual and see immediate, luminous results.